INSTAGRAM IS THE NEW “MALL”

Social platforms like Instagram are the new shopping malls for consumers. Social media success for brands is about building a long-term relationship with your consumers. We work with brands to develop the right long-term social content strategy that will continue to engage their consumers and drive product discovery, strengthen their relationship with them, and drive additional purchases.

To accomplish this in the most authentic way we use the most relevant creator content to drive leads by further humanizing and bringing brands to life in a positive and relevant way. We further define a brand's product and introduce new product extensions on social media together with our influencers, creators, enthusiasts, and consumers. We ensure success because we deliver the authentic creator, influencer, and enthusiast content that embodies the brand and its employees. This content helps us to continue introducing the brand to consumers and bring your employees, influencers, and enthusiasts in partnership with your brand and consumers.

COMMERCE MEDIA & SOCIAL COMMERCE

At the same time Facebook, Instagram, and TikTok are creating a seamless social commerce experience for consumers where the entire shopping experience -- from product discovery and research to purchase happens on social media.

This new level of seamless social shopping started during the pandemic when consumers shifted from a “going shopping” mentality to a new “always shopping” behavior. At the same time new mobile technologies, which were made possible by the proliferation of 5G mobile devices are enabling social platforms to offer an entirely new level of personalization, inspiration, curation, and serendipitous discovery that seamlessly matches brands with the consumers that are most likely to love them based on the content they’re already engaging with.

We’re THE industry leader in SEARCH + SOCIAL. Our expertise in sourcing authentic content created by influencers, brand enthusiasts, and creators, together with our unique understanding, and access to consumer data and analytics is why we’ve been able to develop a number of unique commerce (purchase and intent) data sets, audience targeting products, and highly engaging and authentic content to enrich our client campaigns and add social and community relevancy to digital ad buys.

At the same time we use our data to guide our media buying and ensure we deliver the right ads to the right consumers in the right place, which includes paid display, paid search, retail media, OTT, CTV, EVF, and social media.

At the same time, we use highly engaged brand enthusiasts to create the most authentic and trusted content for native creative content for the media we’re buying. This is how we engage consumers at the highest level.

• Only CMKT delivers consumer generated content for your ad creative in real-time and on-demand.
• For brands to be successful on social media today they need to deliver this content at every stage of the purchase journey.
• From discovery to consideration and conversion this is how we drive measurable commerce outcomes throughout the purchase journey.

We use a combination of Commerce Media and EVFs (emerging video formats) to create new ways to directly connect consumers with a product and drive commerce outcomes (sales, revenues, leads). Sed uses creative content integrations, and optimized pre-roll, overlays, end cards, custom skins, and other EVFs to directly connect consumers with a brand’s message to increase view through, click through, and purchase rates.