CreatorMKT – AI-Powered tools for Automobile Industry
CURRENT SOFTWARE & AI-POWERED PRODUCTS
Our software and AI-powered tools deliver Real-Time Always-on Content and Experiences through generative content and SEO to deliver the top placements needed to drive sales. We work with our clients to engage their optimal target audience across their preferred digital media and throughout their purchase journey.
- Our Content Accelerator combines original content from our SEO experts with Generative AI to research, write, and feed original SEO optimized content in real-time based on a consumer search.
- If a consumer is on a dealership website and searches for a subject that is not yet answered on that site, in real-time our Generative AI tool writes an SEO optimized article with the answer to their question.
- The tools we’ve developed also generate backlinks and integrate with UGC on social media, websites, and social proof.
- Using consumer behavioral data and AI, we write SEO optimized brand stories and use structured data and schema mark-ups to ensure they show-up on the first page of search results in web and social search.
- Each dealership’s auto keywords are seamlessly integrated into the AI content, so the article can remain on your site to drive long-term traffic.
Native Creative™
Native Creative™ is our AI-powered engine that identifies, ranks, and purchases content from influencers, brand enthusiasts, and other content creators and then distribute it as native social content and advertising. Our Native Creative™ product identifies, ranks, and selects influencers, brand enthusiasts, content creators, and the content they create.Seamless Integration
Accelerates the path-to-purchase and unlocks new value as part of one authentic seamless consumer marketing, and lead engine.Secure & Feed
Our software secures digital rights for the most authentic UGC then automates the distribution of it for native advertising directly to a social network or programmatic DCO.Real-Time Distribution
Our proprietary Al processes include an Al-assisted sales experience that moves customers from SEO-focused landing pages to VDP/VLP pages to maximize conversions.Native Creative Influencers
Our software engages influencers to create custom content and post dealership content for one-off and programmatic campaigns. We provide influencer discovery and management that feeds influencer UGC to our Native Creative engine. We work with the influencers that engage with a dealership’s target audience throughout their purchase journey.
• Creator MKT uses social data, machine learning, and the analysis of over 10 million social records to power our Native Creative platform for influencer selection and management.
• Our Native Creative platform uses AI to identify, rank, select, and hire influencers and the content they create.
• Our algorithms analyze and extract valuable insights from the billions of interactions that occur every day on social media, and we have our proprietary influence metric that looks at over 100 social signals.
Mass Distribution No Duplication
We own thousands of Ford images and videos segmented by vehicle and zip-code so we can deliver them to a mass audience w/o duplication.Content Libraries
- Our Native Creative content libraries accelerate the path-to-purchase for consumers.
- We create galleries and use AI to distribute an infinite number of Native Creative™ ad units and videos and images programmatically, so a brand can distribute native content 24/7 and 365 days-a-year.
- Content Galleries match campaign, audiences, and buyer personas.
- For Ford we own thousands of image and video libraries that are broken out by vehicle.
- For OEMs and multi-location brands we can break our galleries down by zip-code to deliver content to a mass audience without franchise or location duplication.
Consumer Experience
We've changed the consumer experience for vehicle shoppers and built one that is enabled by technology and sustained through capabilities and creativity.Our consumer experience software gives you an unfair advantage.
- With our Al-assisted customer journey dealerships are now able to provide a full funnel marketing strategy.
- We measure every consumer interaction and use purchase data and social intelligence to reach and influence consumers at each stage in their journey, which ensures credible long-term engagement, conversions, and retention.
- Our platform ensures that every interaction counts to help you better leads, and attract, engage, convert and retain more customers.
- We use purchase data and social intelligence to reach and influence consumers at each stage in their journey, which ensures credible long-term engagement and conversion.
- AI and machine learning are at the core of our process, helping us to improve your consumers purchase experience to drive higher sales.
AI-Led Integrated Media Buying
Creator MKT’s programmatic media-buying engine specializes in Native Placements. It’s also integrated with our Native Creative™ & Audience Accelerator to give dealerships a proven & fully optimized sales and marketing process, which is missing today at the local level today.
- We offer a Tier-3 Programmatic Media-Buying Engine that delivers media throughout the Auto Customer Journey and enables dealerships to own the end-to-end-relationship for EV and ICE vehicle buyers. • Our proprietary auto industry data sets deliver personalized advertising experiences across commerce media, CTV, OTT, EVF, Social-Media, and Google Pro-Max.
- Our proprietary auto industry data sets deliver personalized advertising experiences across commerce media, CTV, OTT, EVF, Social-Media, and Google Pro-Max.
- Our media-buying is integrated with our Native Creative™ assets to give dealerships the ability to have an endless supply of unique professional, cost-effective creative that can be delivered programmatically.
- We recently added a revolutionary new AI-based feature that brings together our Native Creative and Audience Accelerator to predict how effective your media buy, and ad creative will be to help dealerships manage budgets and lead driving campaigns.
AUDIENCE ACCELERATOR
Our custom lead audiences help eliminate waste and drive sales. Creator MKT is THE new media engine for dealerships and OEMs built with our unique access to real-time data and analytics.
- The custom lead audiences we offer deliver the most qualified and highest converting vehicle buyers.
- We aggregate data from multiple dealers, Experian, and the largest provider of new car recalls, so your ads reach local vehicle buyers.
- Then we add consumer transaction and behavioral data to uncover unique insights about your most valuable consumers to improve our targeting and the media we select.
- We enable you to target consumers within 5 to 50 miles of your dealership looking to purchase a vehicle.
- Creator MKT’s Custom Audience tool has 900 segments and we beak-down into new vehicles by OEM, model, income, and credit scoring and we offer service and trade-in audiences.
- Our team will help you seamlessly onboard your audiences and we provide reporting for new and used vehicle buyers and competitive sales at no cost to you.
AI ASSISTED SALES
Dealerships today must deliver a personalized and efficient sales experience, but that’s difficult and expensive to do. That’s why we developed our AI Assisted Sales product, to help you increase your qualified leads and long-term loyal customers by delivering a consumer-facing sales journey that’s timely, relevant and personalized.
Our AI Sales Assistant can show buyers inventory, share photos and videos, prep customer paperwork, build out a personalized digital vehicle showroom, walk through rebates and pricing, give out vehicle information and answer questions.
- Our sales assistant can go through prequalification, conduct a credit check or soft pull. They can connect directly to your inventory to provide a seamless education or discovery process and prioritize phone calls and texts.
- They can take qualified orders or advance orders for vehicles that are in “transit,” or show a customer available model or take them to higher converting VDP and VLP pages.
- If order banks are not open yet your AI Assistant can communicate with a customer through email until they open and let them know when it’s time to place their order. They will also tell the salesperson it’s time to re-engage.
- The AI assistant can work anywhere including your website, Google profile and Facebook page. We score and rank every lead and distribute them based on their propensity to convert. We create priority lists based on their propensity to convert.
- Our Sales AI Assistant also offers lead sentiment and context analysis based on the consumers behavior on your site, and shopping process on the web. We can tell you how serious a buyer is and what follow-up they need.
Measurement
Measurement is at the core of everything we do — especially our CX work. We drive leads and build long-term customer relationships by studying consumer data to build community and deliver 24/7, always-on experiences. Below is a sample Creator MKT client dashboard and some of our primary data and analytics providers.
Original Content
Write and use Al to create optimized, original, authoritative vehicle education, website, training, and backlink content that integrates Native Creative™ UGC and dealership social proof.
Structured Content
Provide structured content & schema mark-ups for the dealership website.
Create new structured Product Pages that match Google’s specifications and integrate those with the blog content and social posts.
Our process brings search + social together as one seamless tactic to build an active community around a brand using a mix of original, user-generated, structured, optimized, AI generated, and integrated authentic content that we serve organically and as native advertising on commerce, CTV, OTT, and other direct to consumer digital media channels.
We bring Search + Social + UGC + AI together for native advertising and deliver it as one seamless tactic to help brands, dealerships and OEMs build an active community around their brand.
Authentic Peer-to-peer Engagement
- We identify new ways for brands to unlock value and build a relationship with their consumers through original enthusiast, influencer, and shopper content.
- At the OEM level we report on our learning’s as part of formal recommendations for new national Tier 3 marketing approaches.
- Then we use search + social + structured content and schema markups + AI to ensure it shows up for traditional and social search.
- More than 80% of today’s consumers only consider brands that show they understand and care about them. We Deliver 24/7 Always-on Content And Experiences
Content + Audience Match + UGC + AI for Native Programmatic Ads
- Before any media is placed, we build “buying audiences” to ensure the native advertising we buy delivers the highest levels of engagement, conversion, and purchases.
- Our proprietary methodology and AI-based social scoring process perfectly matches content to a brand’s target persona (buying audience).
- We then add consumer transaction and behavioral data to uncover unique insights about a brands most valuable audiences to improve our targeting and the media we select.
- This is how we match content and impressions to commerce
I Want My Own Content
- Armed with the right media and content, we use purchase data and social intelligence to reach and influence consumers (buyer personas) throughout their purchase journey.
- We’ve developed unique commerce data sets to enrich our client’s personas audiences and add relevancy to their digital ad buys.
- We engage consumers at each stage in their journey, which ensures credible long-term engagement and conversion.
- Our unique auto industry specific data sets deliver a personalized advertising experience across commerce media, CTV, OTT, EVF, Social Media, and Google Pro-Max.
- Personalized Content For The Consumer Purchase Journey
Native Creative™
Use our AI tool to develop personalized buyer audiences and lookalikes that we use for digital media/programmatic, social media, and all content distribution.