Wella

Wella

Wella

Increase Product Awarness with Brand Advocates to Drive Trial and Distrubusion with New Stylists

Goal.

Wella Professional Hair care spent a year maintaining relationships with a powerful group of no-fee passionate brand advocates “Passionistas''. Wella’s goal was to retain current sales and drive trials with new stylists to achieve disruption through the stylist’s ecosystem to trigger an opportunity to switch to Wella color products.

HOW WE GOT THERE

Through a powerful group of no-fee passionate brand advocates “Passionistas,” CMKT used 64 Passionistas and 4 tracked branded hashtags in combination with new influencer discovery and yearly monitoring achieving a higher level of brand awareness Wella was looking to achieve. 

 

THE RESULTS

  • 64 unpaid passionate Influencers at the top of their industry creating 2,046 total posts across Instagram
  • Only Of the 680K total followers across the 64 influencers they received 4.2Mimpressions Increasing awareness among both stylists and consumers.

Category

Business, Software, Technology

Date published

June 27, 2022
Prev
Next