Pantene

Pantene

Pantene

Activate 50 Influencers Across All follower Tiers for a Mon-Product Focused Campaign

Goal.

To increase social engagement and interactions while improving conversions across macro, mid-tier, and micro-level influencers for a non-product focused campaign.

HOW WE GOT THERE

Through influencer relationship management (IRM), CMKT was able to use Influencer discovery and refinement against specific brand targets to guage appropriate audiences to maximize the influencers direct reach and engagement. CMKT facilitated outreach, negotiations, content direction, management, and measurement of campaigns to improve reach and engagement. 

 

THE RESULTS

  • 285 total posts across Instagram, IG stories, Facebook, Twitter, Pinterest,YouTube and personal blogs
  • Influencers produced a direct reach of 5.8M with an average engagement of 3.31%
  • Of the long form content produced on the influencers private blogs they had 65K true reach, each of these posts being written by and for their audience designed with purchase links

Category

Business, Software, Technology

Date published

June 27, 2022
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