Identifying the most valuable audience on search & social to engage with and purchase at Bill Brown. Using search + social together as one seamless advertising & community vehicle we changed the composition of Bill Brown’s digital audience.
We are focused on interacting and influencing Bill Brown’s consumer throughout their Purchase Journey.
SEO footprint-Major site modifications-Library of influencer created UGC-Custom content-Ambassador program identification & management.
2019 #1 dealer in Michigan and #2 dealer in the country•Website traffic grew 48% in 6 months•Total FB ad impressions 625,699 with an average cost per action at $1.58and 3,525 clicks in 22 ads over the month of December•With only $366 spend on the top engaged ad, the average cost per actionwas only $0.09. This image received 36,741 impressions