Through influencer relationship management (IRM), CMKT was able to use Influencer discovery and refinement against specific brand targets to guage appropriate audiences to maximize the influencers direct reach and engagement. CMKT facilitated outreach, negotiations, content direction, management, and measurement of campaigns to improve reach and engagement. 

• 285 total posts across Instagram, IG stories, Facebook, Twitter, Pinterest,YouTube and personal blogs
• Influencers produced a direct reach of 5.8M with an average engagement of 3.31%
• Of the long form content produced on the influencers private blogs they had 65K true reach, each of these posts being written by and for their audience designed with purchase links

CMKT used Creator Discovery & Management to identify 10 six-month long-term ambassadors to focus on early adopters across multiple verticals and interests.

• 114 total posts across Instagram, IG stories, Facebook, Twitter, Pinterest,YouTube and personal blogs
  • 12.9K engagements and 249.5K total video views
• Jibo was the cover of Time Magazine for the 25 best inventions, the release of this product was in part spread by the 726K impressions custom curated by thebrands social representatives

Through a powerful group of no-fee passionate brand advocates “Passionistas,” CMKT used 64 Passionistas and 4 tracked branded hashtags in combination with new influencer discovery and yearly monitoring achieving a higher level of brand awareness Wella was looking to achieve. 

• 64 unpaid passionate Influencers at the top of their industry creating 2,046 total posts across Instagram
• Only Of the 680K total followers across the 64 influencers they received 4.2Mimpressions Increasing awareness among both stylists and consumers.

HOW WE GOT THERE: CMKT used influencer discovery and refinement based on specific brand targets to identify 40 paid influencers and 210 unpaid influencers on a macro, mid-teir, and micro level. While managing outreach, negotiations and contracting for all 40 paid influencers, CMKT successfully executed SharkNinja’s influencer campaign across 7 product lines.

• 310 total paid posts across Instagram, IG stories, Facebook, Twitter, Pinterest, YouTube andpersonal blogs
  • 73 call to action (ieswipe to purchase or link to purchase)
  • 22 long form content (blog post, video or Instagram videos)
• 205 total unpaid posts created by 200 unpaid influencers

This final campaign produced 8.2M impressions with over 1.2M video views across all social platforms.

CMKT identified 54 influencers with a cumulative following across platforms of 20.6M through influencer discovery and refinement based on specific brand targets on a macro, mid-tier, and micro-level. Through research, outreach, negotiations, content directions, and measurement, CMKT successfully designed and  executed a year-long influencer program across 3 Secret Deodarnt product lines.

• 307 total posts across Instagram, IG stories, Facebook, Twitter, Pinterest, YouTube, and personal blogs were created with a true reach of 1.9M and 2.4M impressions. 
• Influencers featured a swipe-to-purchase option where retailer locations were identified for each influencer’s audience based on city. 
• Retail links provided were trackable and brought visitors right to the retail store for purchase, providing customer insight and data. These links included Walgreens, Target & CVS Pharmacy.

Identifying the most valuable audience on search & social to engage with and purchase at Bill Brown. Using search + social together as one seamless advertising & community vehicle we changed the composition of Bill Brown’s digital audience.

We are focused on interacting and influencing Bill Brown’s consumer throughout their Purchase Journey.

SEO footprint-Major site modifications-Library of influencer created UGC-Custom content-Ambassador program identification & management.

2019 #1 dealer in Michigan and #2 dealer in the country•Website traffic grew 48% in 6 months•Total FB ad impressions 625,699 with an average cost per action at $1.58and 3,525 clicks in 22 ads over the month of December•With only $366 spend on the top engaged ad, the average cost per actionwas only $0.09. This image received 36,741 impressions